by Amanda Duncan on 2/20/2012
Signal US Interactive’s student team placed second in this weekend’s MashComm36 competition at Northern Kentucky University. Eight organizations were selected and paired with student teams to help solve a problem or situation. The students on “Team Signal” worked with one of our actual clients and presented two campaign ideas to a panel of judges.
It was honor to participate in this event. We are so proud of what our team came up with and the deliverables were unimaginable. Not only did they help us out, but also created a project worthy of putting in their portfolios.
Once again, congratulations to Team Signal!
by Signal Staff on 2/17/2012
Cincinnati, OH- Signal US Interactive will be sending representatives to Northern Kentucky University this weekend for a student marketing competition called Mashcomm36. At MashComm36, students will get an opportunity to work with real clients to solve a problem or situation. The students are broken up into teams and given 36 hours to come up with an idea, campaign, or program that will solve that company’s issue. Signal will be working with one of the student teams on behalf of one of our clients. “This is a great opportunity for the students," said Amanda Duncan, Social Media Coordinator at Signal US.…
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by Amanda Duncan on 1/19/2012
Customers like to feel special, to feel cared for and to feel loved. A great way to do this is through giveaways and surprise guerilla marketing tactics; like that done by Kleenex. Kleenex found 50 people via Facebook whom had statuses indicating they were ill. They were then sent a “feel good” package from Kleenex that resulted in 100% participant feedback. Each of the 50 participants posted a photo of their care package to their Facebook wall. Here at Signal, we have experienced similar results. We have had several giveaways for clients that have received great customer feedback. Customers have…
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by Amanda Duncan on 12/21/2011
The Signal staff will be working remotely from December 26 through December 31st. Our phone systems and ticketing engine will still be monitored 24 x 7, however our response times could be slightly slower than normal due to the holiday schedule. If it is an emergency please include in the ticket system that it is urgent. Thank you! We appreciate your understanding as our staff enjoys the holiday season with family and friends. We wish you and yours the best this holiday season and are looking forward to an exciting 2012. Should you have an issue or emergency need, please contact…
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by Signal Staff on 12/12/2011
As years have passed, we have witnessed Facebook overpower other social networks in their chase to dominate the market. When the amount of users skyrocketed into millions, the next step was for companies to tap into a market where specific niches could be targeted. What many of these companies didn’t realize is that it is not as easy as just putting up a Facebook fan page. Everyone always assume that because you are on Facebook, people will automatically like you. But as a consumer, why would I follow you if I don’t get any benefit out of it? That’s where…
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